In the discovery phase, Tech Holding demonstrated Legends’ use of multiple data sources. 

Here is how Tech Holding utilized AWS Services…

• AWS Kinesis for Real-Time Data Ingestion: Tech Holding used AWS Kinesis to handle real-time data ingestion from multiple sources, ensuring data was processed as it arrived.

• AWS Glue for Data Transformation: Tech Holding employed AWS Glue for the ETL process, transforming and preparing data for analysis.

• Deployed AWS Redshift for Data Warehousing: Tech Holding used AWS Redshift T=to store and analyze large data sets, providing a scalable and fast data warehousing solution.

• Ensured Scalability and Performance: Tech Holding designed the solution to handle increasing data volumes and complex queries without performance degradation.

• Integrated Data from Multiple Sources: Tech Holding integrated data from Google Analytics, Salesforce, Salesforce Marketing Cloud, Facebook Ads, and third-party providers into Zeus to provide a comprehensive view of customers.

Result

Enhanced Sales Performance: By leveraging this platform, Legends' sales team could access real-time customer insights, leading to more targeted and effective sales strategies. This contributed significantly to their sales success at USGA and other large sports events.

Data-Driven Decisions: This solution provided a  360-degree view that  allowed for better understanding and engagement with customers, driving personalized marketing and customer retention efforts.

Scalability and Performance: The use of AWS services ensured that the platform could handle increasing data volumes and complex queries without performance degradation.

Metrics and Impact

Sales Increase: Legends reported a substantial increase in sales at USGA and other major sports events, attributed to the real-time data insights provided by this platform.

Customer Engagement: Improved customer engagement metrics, including higher satisfaction scores and increased repeat business.

Data Processing: Zeus handled millions of data points daily, maintaining high performance and accuracy.

Accolades

• Legends achieved record hospitality sales at the U.S. Open, utilizing the Zeus platform to enhance customer engagement and sales efficiency​ (USGA)​​ (USGA Media Center).

• The USGA experienced significant improvements in customer satisfaction and operational efficiency through the insights provided by the Zeus platform​ (USGA)​.

Executive Summary

Tech Holding’s implementation of sales data integration platform for Legends showcases the transformative power when utilizing AWS services in converting data into actionable insights. By integrating data from multiple sources and providing a comprehensive view of customers, this platform enabled Legends to achieve remarkable sales performance and customer satisfaction at USGA events and other major sporting events.